Insights from Reima Oy on growing a global business

Trading with the local currency has benefited Reima, as their Chinese counterparts feel it’s less risky when they get their payments in CNH.

Reima is the market leader in kids clothing in northern Europe. The company has for 70 years designed and produced functional children’s wear that enables children to be active and play in any weather. All Reima products are designed and tested in Finland, but the production is in Far East, mainly in China, where their own quality units ensure the production is done according to the company’s specifications.

With Nordea being present in China, we have been able to help Reima to take into use the Chinese local currency and handle the connections with the local banks in the region. Currency hedging has made it possible to handle the currency risk. Trading with the local currency has benefited Reima, as their Chinese counterparts feel it’s less risky when they get their payments in their own currency.

Learn more about Reima: www.reima.com

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