Insights from Swix – a story about deep valleys and high mountains

We went to Lillehammer and visited one of the most recognized brands in the skiing industry with products in stores worldwide.

You probably know them: “Where there’s snow, you’ll find Swix,” says Kjell Magne Sunde at Swix Sport. As Chief Financial Officer for a highly innovative company within the niche industry, one of the challenges Kjell Magne Sunde has to manage are deep seasonal fluxes and highly volatile FX markets. To stay on top of a fluctuating cash-flow while coping with unpredictable foreign exchange rates, the CFO needs a bank that truly understands his business – a bank he can trust, and rely on through ups-and-downs, and call whenever he wants.

“Our relationship with Nordea goes years back. I can call them whenever I want. I can have short lead time into the discussions. We don’t surprise each other. If I have a bad year, I call my prime contact in Nordea and say: “It’s not going so well this year”, and then he can go to his boss and be straight-forward, telling him, “I trust these guys – they’re not fooling around,” tells Swix’ CFO in the customer case story.

“This illustrates how we create value for our customers by delivering the right solutions. Our relationship with Swix also shows the importance of being open, honest and transparent,” says Jon Birger Tysnes, Head of Risk Advisory, FICC Norway.

Solid partnerships built on a personal, yet highly professional customer relationship lead the way to success. This video is a good example of just that, says Lars-Christian Kran, Head of Sales & Research, FICC Norway: “We have a long history and a very close relationship with Swix, and the fact that we are their only banking partner, and a highly trusted one, says it all”.

Watch the video, and see how Swix manages to overcome the deep valleys and high mountains in Lillehammer, and how important mutual trust and honesty is in a business partnership: “I can’t have a bank that runs off when it really matters. I need a bank that can fight my case”.


Have you seen the customer case videos with PFA and Planmeca?

The history of PFA’s and Nordea’s partnership goes way back – through ups and downs, with struggles and celebrations – and today, after decades, the close ties are intact, perhaps stronger than ever. Don’t miss out on the story “Insights from PFA – a story about trust“.

We have also visited Planmeca Oy – a global market leader within health care technology – where Nordea is the sole banking partner and has been so for nearly half a century. In this customer case from Finland, Planmeca’s management explains what makes Nordea stand out. See “Insights from Planmeca – a success built on passion, risk and trust“.

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